CASE STUDIES
Delivered Projects and Testimonials from our Clients​
​
Market and Sales Strategy for Greetsyncs, a Power-App-based Software Solution for Client Visit Management
Client
OptimKit Pro
Client Industry
IT Solutions
Project
GreetSyncs - Visitor Manager
Project duration
February 2023 - Febrary 2024
MarketCraft Service
Marketing & Sales Strategy
Framework
Analyse, Design, Activate
Background & Context
Business Backround
-
Small business specializing in IT Consultancy and Software Development.
-
Developed Visitor Manager solution for a German automotive client.
-
Solution centralizes user calendar entries and updates content dynamically in company offices.
​
Client Challenges
-
Unstructured, ad-hoc promotion of GreetSyncs without a clear strategy.
-
Difficulty in identifying correct target audiences.
-
Overemphasis on technical aspects without highlighting solution benefits.
-
Limited distribution channels for the solution.
​
Why they decided to collaborate with MarketCraft
-
MarketCraft’s expertise in IT Software Marketing.
-
Alignment in company size and flexibility in pricing.
-
Ability to provide structured go-to-market strategy.
Our Solution & Approach
Service Framework
-
Designed integrated marketing communication approach.
-
Balanced positioning of solution strengths and weaknesses.
-
Created phased approach for sales cycle and client journey.
Project Challenges
-
Historical unstructured promotion of GreetSyncs.
-
Lack of urgency due to non-business-critical nature.
-
Limited distribution channels for wider market reach.
​
Tools and Partners
-
Used industry reports, benchmarks, and competition insights.
-
Collaboration with Facility Management vendors.
-
Partnered for digital marketing campaigns.
Value Delivered
Success Factors
-
Improved presales process and contract conversion rates.
-
Market expansion and revenue growth.
-
Strategic partner collaborations.
Numbers and Facts
-
1 conference attended; multiple marketing collaterals created.
-
3 partners added GreetSyncs to their offerings.
-
10% improvement in contract conversion rates.
-
20 client discussions resulting in 1 new contract by end of 2023.
Read the detailed Case Study
More Information and Detailed Approach
-
The duration of each phase ​
-
Detailed client challenges
-
Detailed approach, tactics and project challenges
-
More information about the delivered results
​
​
PR & Communication for Nida Construct, a Construction Company
Client
Nida Construct
Client Industry
Construction
Project
Reputation for business growth
Project duration
June 2023 - present
MarketCraft Service
PR & Communication
Framework
Analyse, Design, Activate, Adapt
Background & Context
Business Backround
-
Family-owned Construction Business experiencing growth in projects and complexity.
-
Focus on maintaining quality services for stakeholders and shareholders.
​
Client Challenges
-
Lack of overview of all communication types.
-
Overemphasis on client and prospect communication.
-
Need to homogenize communication approach for consistency.
​
Why they decided to collaborate with MarketCraft
-
MarketCraft’s extensive PR expertise.
-
Alignment in company size for personalized attention.
-
Flexible pricing options for budget control.
Our Solution & Approach
Service Framework
-
Conducted thorough Analysis and Design phases for PR and Communication strategy.
-
Emphasized proactive PR to drive and sustain business growth.
-
Implemented content development aligned with Nida Construct’s values.
Project Challenges
-
Limited resources in terms of budget and personnel.
-
Integration of PR strategy with daily operations.
-
Measurement of ROI and demonstrating business impact.
Tools and Partners
-
Used industry reports, benchmarks, and competitor insights.
-
Leveraged own media and business partnerships for outreach.
-
Developed strategic media relations for increased visibility.
Value Delivered
Success Factors
-
Enhanced visibility and media coverage.
-
Strengthened stakeholder engagement.
-
Facilitated business growth through partnerships and extended service portfolio.
Numbers and Facts
-
30% increase in social media impressions.
-
Engagement with 2 new business partners.
-
60% improvement in PR maturity assessment.
-
12% increase in client and partner discussions.
Read the detailed Case Study
More Information and Detailed Approach
-
The duration of each phase ​
-
Detailed client challenges
-
Detailed approach, tactics and project challenges
-
More information about the delivered results
​
​
Marketing Strategy for DZ-COM, An educational SaaS Platform
Client
Das Zimmer
Client Industry
Education Platform
Project
DZ-COM
Project duration
June 2022 - present
MarketCraft Service
Marketing Strategy
Framework
Diagnose, Design, Activate, Adapt
Background & Context
Business Backround
-
Das Zimmer developed DZ-COM, an educational SaaS platform for learning German online.
-
Owner’s extensive experience in tutoring German drove platform creation.
​
Client Challenges
-
Lack of a clear marketing strategy.
-
Difficulty in effectively promoting DZ-COM.
-
Insufficient understanding of Romanian learners' needs for German.
-
Identifying and reaching the target audience.
-
High competition in the online language learning market.
​
Why they decided to collaborate with MarketCraft
-
MarketCraft’s proven track record in educational platform marketing.
-
Modular approach tailored to DZ-COM’s unique needs.
-
Competitive and flexible pricing options.
Our Solution & Approach
Service Framework
-
Conducted extensive Analysis and Design phases for a robust marketing strategy.
-
Developed brand identity aligned with Romanian learners' preferences.
-
Implemented comprehensive marketing plan including SEO, PPC, content marketing, and social media.
​
Project Challenges
-
Limited budget and internal resources.
-
Competitive market necessitating innovative strategies.
-
Need for continuous market optimization and engagement.
Tools and Partners
-
Utilized industry reports, SEO tools, Google Analytics, and email campaign platforms.
-
Collaborated with educational experts for content development and focus groups.
-
Emphasized strategic partnerships to enhance market penetration.
Value Delivered
Success Factors
-
Enhanced market visibility and brand recognition.
-
Increased user engagement and platform adoption.
-
Strengthened market position and competitive edge.
Numbers and Facts
-
40+% increase in online presence and social media engagement.
-
25% growth in platform sign-ups and active users.
-
15% increase in market share within the first six months.
Read the detailed Case Study
More Information and Detailed Approach
-
The duration of each phase ​
-
Detailed client challenges
-
Detailed approach, tactics and project challenges
-
More information about the delivered results
​
​