ABOUT US

We specialize in 3 industries: STEM (IT Software and SaaS), Engineering & Construction, and Platform & Services, customizing solutions to fit each sector's distinct requirements.

200+

With a catalogue of over 200 tactics at our disposal, we craft modular strategies designed to ensure optimal results for every client, tailoring our approach to always meet unique needs.

10+

With over 10 years of experience in sales and marketing, our team brings a wealth of knowledge and expertise to every project, ensuring robust insights and effective strategies.

OUR STORY

In the bustling world of technology, where innovation is the heartbeat of every successful venture, one major challenge often goes unnoticed: the disconnection between sales and marketing efforts. This gap leads to inefficiencies, missed opportunities, and fractured customer journeys. Recognizing this critical issue, MarketCraft was born, dedicated to transforming the way companies build and maintain sustainable client portfolios.

MISSION

We noticed many marketing agencies fail to integrate sales with marketing efforts, leading to inefficiencies and missed opportunities. We believe that sales and marketing must work together in harmony to be truly effective. When both teams operate on the same field, they can share insights, streamline strategies, and create a seamless customer journey from awareness to purchase and even post-purchase (because a great client relationship doesn’t end alongside the transaction itself).

VISION

We envision a future where the gap between sales and marketing is a relic of the past. By meticulously crafting solutions that bridge this divide, we ensure cohesive and efficient efforts that drive remarkable outcomes. This vision is not just our story but the foundation of our commitment to revolutionize the marketing and sales landscape.

Transparency & Trust

We prioritize transparent and honest communication in all client interactions.

By being straightforward about our services, processes, and expected outcomes, we build a foundation of trust.

Clients rely on us to provide clear and truthful information, fostering a relationship based on integrity and reliability.

Innovation and Data-Driven

We define ourselves by our innovative approach to marketing and sales solutions.

Utilizing frameworks inspired by software development, we focus on data-driven insights to streamline processes and eliminate guesswork.

This ensures our strategies are creative and also efficient and effective, helping clients stay ahead in their industries.

Inspiration and Optimism

We aim to leave clients feeling empowered and optimistic about their future.

Through our expertize and insightful interactions, we instill a sense of excitement and confidence in the business potential.

Our positive attitude and support make clients feel guided and motivated, knowing they are on the right path with a bright future ahead.

BEHIND MARKETCRAFT

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Co-Founder, Marketing & Events Consultant

CATALINA NITA

Catalina brings international marketing and sales expertise. A graduate of Copenhagen Business Academy, she spent four years in EdTech marketing before dedicating the last two years to full-time consulting. In her practice, Catalina has tailored solutions for IT and construction industries, while benefiting clients across diverse sectors.

Catalina’s hands-on experience and innovative mindset drive our marketing initiatives, ensuring they are both creative and results-oriented.

Co-Founder, PR & Sales Consultant

DR. MARIA CERGA

Maria is our communication expert with a PhD in Communication and over 8 scientific publications and conference participations in the last 5 years. She has immersed herself in the IT industry, mastering sales and pre-sales processes.Her knack for strategic communication and her ability to connect with clients, especially in the DACH Region, has been key to our success.

Maria's blend of academic rigor and practical experience ensures that our strategies are both insightful and effective.

STAY TUNED

Together, we’re Maria and Catalina — two driven professionals who believe that sales and marketing should always play in the same field. At MarketCraft, we craft modular solutions that bridge the gap, creating seamless and powerful strategies for our clients. This is our journey, and we’re excited to share it with you.